iA American Training Institute: Results

 

Two-Day Sales Training Dealership Reset:

Dodge store:
64%
increase in front-end gross
Nissan store:
115%
increase in front-end gross
Subaru store:
76%
increase in front-end gross
Acura store:
146%
increase in front-end gross
Chevy store:
91%
increase in front-end gross and 65% increase in F&I PRU
Ford store:
34%
increase in new sales in a zone down 4%
Honda store:
37%
increase in closing ratio from 21% to 37%
Toyota store:
18%
increase in volume
Chrysler/Ram store:
30%
increase in volume
12-store domestic and import group:
25%
net profit increase
11%
increase in units during Q3 and additional 8% in Q4
.08
increase in PPRU
Reduced turnover in sales team
$412
increase in F&I PRU

F&I School:

Nissan store:
207%
PRU increase
Student averages before and after F&I School:
81%
PRU increase
Honda store:
63%
PRU increase
Student averages before and after F&I School:
75%
VSC increase
Subaru store:
93%
PRU increase
Student averages before and after F&I School:
350%
Ancillary increase from 17% to 77%
Chevy store:
65%
PRU increase
10-store group:
increase from $1,190 at 1.6 to $1,748 at 2.2